How marketers create new tastes

The other day on the street caught by the network of marketers who were preparing a focus group for a new product. Young people were selected to try and appreciate the new taste of the “Favorite” brand trademark - an apple, grapes, and anion fruit. And this is what the whole process looks like.
How marketers create a new taste Next, drink, questions, participation, brands, testing, bread, minutes, about, part, street, repeats, eat, samples, recalls, coupons, took, kvitochek, Issuance, start

Women catch those who are suitable externally by age, followed by several control questions for compliance with the requirements - whether the target audience, whether you drink juice of this brand, did not participate, did you not eat anything, which can kill the taste. Lured for the participation of gifts, which is every sweet erudna in the region of 50 rubles.
Next, you assign your nearest office, where he is being tested. A questionnaire is being created there and the data is being recorded on a computer, the questions are the same, but a little more detailed. Then you go for the sample, give out a glass of juice and send it to the computer.
How marketers create a new taste Next, drink, questions, participation, brands, testing, bread, minutes, about, part, street, repeats, eat, samples, recalls, coupons, took, kvitochek, Issuance, start

Here and recording on the test probes and the issuance of the box with refreshments
How marketers create a new taste Next, drink, questions, participation, brands, testing, bread, minutes, about, part, street, repeats, eat, samples, recalls, coupons, took, kvitochek, Issuance, start

The room where passers-testing
The computer is a test.Ask to drink and evaluate the taste, aroma, saturation, color and so on. Before you start you need to neutralize the taste in your mouth - drink water and eat the biscuit. On everything about all minutes 5 and about 20 questions, the part repeats.
How marketers create a new taste Next, drink, questions, participation, brands, testing, bread, minutes, about, part, street, repeats, eat, samples, recalls, coupons, took, kvitochek, Issuance, start

Issuance of samples, reminds food coupons - I took my ticket, went somewhere and here you are
How marketers create a new taste Next, drink, questions, participation, brands, testing, bread, minutes, about, part, street, repeats, eat, samples, recalls, coupons, took, kvitochek, Issuance, start

After that, you take your "prize" - a pack of mini-croissants or cookies and free.
Obviously, according to the results of the collection of opinions, they will derive something in common - whether they like the taste or not, whether they will buy and so on. In my opinion - this is some kind of nonsense. Here is the taste of cherry and rose extract - it is interesting, it can be checked, and what is so much about adding a black worm to the existing taste? A waste of time and money.

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