In New York, put a fake Apple Store, and lined up for him for iPhone
The team Improv Everywhere has played for New Yorkers, having opened a fake Apple Store on the metro station. The comedians placed huge Apple logos on glass faces, brought fake Apple Store workers in uniform and created an artificial line of 50 people who allegedly stand behind the new iPhone X. Some citizens believed that the store was real, they stood in a queue and refused to leave it , even having heard that there are not enough smartphones at all.
Source: Improv Everywhere
The comedians decided that while the famous Grand Central store on Fifth Avenue is being rebuilt, New York needs a new Apple point of sale in the form of a glass cube. One member of the team noticed that the newly constructed glass elevators on 23rd Street look suspiciously similar to the Apple Store stores.When the new iPhone model went on sale, they decided it’s time to use this similarity.
Participants of the rally met in Madison Square Park. The action was not coordinated with anyone, so everything had to be done as quickly as possible: the comedians were worried that their plan would be closed as soon as they placed the giant Apple logos at the exit of the subway.
The uniforms of the store employees were classic azure in color, although in reality Apple had recently switched to dark blue suits.
Four people in orange vests depicted workers who install logos. Branded apples for the rally should have looked believable, well glued to the surface and did not leave traces behind. All this was done.
When the logos were installed, the time came for the Apple Store employees. The store employees have a tradition to line up at the entrance and applaud those who buy the first iPhones on the day the new model starts selling. The fake sellers slammed to everyone who was leaving the elevator, confusing random metro passengers.
Then the authors of the rally lined up in front of the “shop” a line of 50 people who supposedly came to buy an iPhone X.Some people at the beginning of the line had sun loungers with them so that they seemed to be waiting for many hours.
Fake shoppers left the elevator one at a time or two at a time. At the metro station, someone from the Improv Everywhere team gave them a white corporate package with an empty iPhone box. Then they climbed into the street and portrayed the joy of "shopping."
The team even had a fake correspondent who asked passersby how they had a new store.
Most New Yorkers believed the store was real. There were skeptics, but they turned out to be less than the authors of the rally had hoped for: it’s probably easier to believe that Apple started selling at the subway station than as a joke in which as many as 60 people were involved.
This guy is one of the few who went down the subway and looked at everything himself. At the exit, laughing, he said: “We must think of such a thing!”
Passersby, who believed the authors of the rally, stood in a queue in the hope of getting the iPhone X before anyone else. The jokers became worried: they were not going to waste anyone's time, so the “store staff” told people that the phones were running out and only the first 50 people in the queue would receive them.
This pair of Apple lovers is one of those unsuspecting passers-by. Although several employees tried to convince them that today they definitely would not get a new phone, they insisted on staying in the queue "just in case." They were so friendly that in the end they were allowed to go down to the station and look at everything themselves. When the young people realized that this was a massive joke, they still wanted to go up the street with packages and portray the joy to become part of the draw. They liked the idea of fooling passersby.
Improv Everywhere is a New York comedy collective that arranges unexpected jokes in public places. For 15 years, they spent more than 150 stocks, including stopping time at the Central Station in New York, added 100 fake employees to the Best Buy electronics store and gave random passers-by to stage a world-class orchestra in Manhattan.