What does the landing page look like?

Successful includes special attention paid to the correct design of the landing page.

A landing page focused on increasing conversion has several features.

1. Correspondence of all elements

Idea and the main details of the marketing companysite should be fully reflected on the landing page: the title, links, buttons, and infographics are subject to a common theme. This will make the visitor loyal and will not let him get distracted.

2. The idea

Clear formulation of an idea that meets the needvisitor, motivates the user to believe that he was not mistaken with the choice of resource, the site will help satisfy his need: to buy the goods; find out the best way to lose weight; learn how to cook, learn a foreign language, sew or repair an auto.

The headline, clearly articulating what problem the content helps to solve, will not allow the visitor to leave. Subheadings that indicate steps to achieve the goal, support the reader's loyalty.

3. Product usefulness

Doubts about the need for a product or informationDisperses the list of categories whose representatives already successfully use it. For example: housewives, people of creative professions, amateur cooks, students, home masters and so on. The appearance of such a list quickly increases the level of conversion.

4. Arguments

The arguments in favor of the choice can be good customer reviews, which contain not only praise, but also a photo, the name of its author.

An example landing page template contains:

  • the essence of the problem;
  • the ability to solve it;
  • solution in detail;
  • Expected results;
  • reviews;
  • call to carry out the action.

5. The call to act

The formulation can be different: "You can not buy, buy another," and the like, but other elements of the page must also correspond to it: arrows, noticeable buttons. The previous description, testimonials and energetic slogan warm up the visitor's interest, the bright button is the logical conclusion of the action, an emotional exclamation mark.

6. Persuasion of security

Inscriptions that attest to the reliability of the service, guaranteeing quality must necessarily be in the client's field of vision.

The final version of the landing page will be obtained after comparative testing of several working versions. The winner will be the one that attracts the largest number of customers.

The article is prepared by studio specialists , in which you can order the creation and promotion of sites.

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