What are the responsibilities of a sales manager?
How popular is the sales specialist?
In the modern world, the position of sales manager is considered promising and popular, because it is such an employee who cares about the financial stability of the company. Responsibilities of a sales manager are numerous, but his main tasks are selling goods and services of the company, working with clients and partners. The sales manager negotiates to achieve the goals set for him, works in the office with a computer and documents, goes to meetings, communicates by phone.This position is in demand: it is almost in every company or company that is engaged in any type of trading activity. Note that, depending on the direction of the company, the functional responsibilities of the sales manager and his work will differ. So, you can be a sales manager for windows, real estate, equipment, cars and auto parts, furniture, services and other things.This list can be continued indefinitely, since today a huge number of commodity groups in various spheres of vital activity is being sold. At the same time, despite the specifics of the product, the essence of the work of such a manager remains unchanged: to sell, to keep sales at a certain level or to increase them, to ensure the presence of customers, partners and regular customers.
A bit of history
The sales manager is a very old profession. In fact, it appeared with the advent of trade, but such people at different times were called differently: merchants, merchants, barkers, and so on. In the modern world, they were called sales managers, but again, the essence remained the same - to sell goods, to find customers.
Main responsibilities of the sales manager
So, in most cases, a sales employee performs the following duties:
- Increases sales.
- It searches and attracts clients, concludes contracts with them.
- Maintains relationships with regular partners and clientele.
- Makes and maintains reports on their work.
- Consults on goods and services.
- Accepts goods and supports its display in retail premises.
- Conducts presentations of new products and promotions, takes part in exhibitions.
The instructions of the sales manager, as mentioned above, differ depending on the specific company and the goods being sold.
Requirements for job seekers
A person who wants to become a sales manager must have a higher education. In some cases, incomplete higher education is allowed in the specialty “Management” or “Advertising”. In addition, you need to be able to work with a computer, navigate in office programs and quickly learn how to work with various new programs. Skill active sales skills are welcome. Very often in employer search ads, employers indicate requirements such as a driver’s license (less often a personal vehicle), experience in sales, and skills in working with documents. In general, if the person who came to the interview looks ready to develop and learn new things and at the same time meets the basic requirements, he will be given the chance to prove himself. The main thing is to fulfill the functional responsibilities of a sales manager and work for the benefit of the company.