Why do we need Lays chips in a jar?

The other day in the store I saw this. Brand Leys decided to compete with another manufacturer of chips - Pringles, and produce chips in the bank - Lays Stax. Tastes are the same. All this looks quite stylish and even beautiful, but there is only one question - why? Why should a consumer buy them? See for yourself.

All the tastes, or rather their sets, remained the same, the same salt, onion, sour cream, crab, and so on. Yes, now it is not a whole potato, but a surrogate based on potato flour, like that of competitors. Taste - one to one. The difference is only in grammar and in price. In Prings, the product weighs 160 grams, in some other manufacturers of similar products - 150. There are 110 grams. At the same time there is such a jar with a discount of about 100 rubles. Without a discount - 129. And why buy them, if 160 grams cost 140-160, and for a stock - 100? And even in a dispute with ordinary chips, chips in the bank lose. For 100 rubles you can buy a pack of 150 grams and still remain on a jar of soda or 3 regular packs of 80 each ... the disadvantage is obvious. Then why did the marketers do it?

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